Instead of mass-produced collections, the brand has decided to produce each collection in limited series in order to respect the environment, good labor standards, fair wages and slow fashion. This reduces waste, textile waste and enhances the craftsmanship and quality of each garment. Fabric scraps are also part of the textile waste, so we use them to get closer to the zero waste principle.
In addition, there is a strong increase in the use of natural resources natural resources (water, wood, air ...) for production and consumption. However, natural resources are in limited quantities and are gradually being depleted. That's why, to preserve our planet and to reduce our environmental impact, we use materials like tencel and recycled plastic.
Tencel/Lyocell has a low environmental impact because it is environmentally friendly and sustainable . It is a man-made synthetic fiber made from wood pulp ornaturally occurring hardwood trees that requires little water. Tencel fiber is certified biosourced and is manufactured in anenvironmentally friendly manner.
Eucalyptus is the main resource used to make tencel, but beech, spruce, birch and pine from certified sustainable forestry operations are also used for production. This fiber is biodegradable, so it can be composted and therefore has a low ecological impact.
The solvent used during cellulose manufacturing is non-toxic and recyclable . It is also used in a closed circuit. There is no genetic manipulation and no pollution from wastewater .
The tencel we use comes from the Austrian company Lenzing. The forests are sustainably managed, ensuring their conservation and regeneration. More than half of the raw material comes from Austrian forests and a smaller amount from other European countries.
In addition, wood that is not suitable for high-end products, such as furniture, finds a use in the production of tencel.
The fabric made from tencel is perfect for sensitive skin. It is soft and comfortable and is hypoallergenic. It also allows the skin to breathe which allows for thermal regulation and it reduces odors by 10% compared to a cotton fabric.
The problem in the fashion industry is not the cotton itself but the amount of clothing produced per year.
Indeed, we know that it takes a lot of water to grow cotton. However, there are now irrigation systems that work with drip irrigation. This drastically reduces water consumption.
It is important to specify that the label "organic cotton" concerns only the culture. It is almost always processed in the same textile companies and therefore undergoes the same treatment and dyeing as normal cotton.
For the dyeing of cotton, the company we work with has reduced itswater consumption by up to 90%, as well as a reduction of chemicals by up to 95%.
The sheep's wool we use comes from a breed of sheep crossed Corriedale and Merino.
Merino wool is extremely soft and Corriedale wool is known for its resistance. The sheep live in the best conditions and in a natural environment in the Peruvian highlands, near the Andes.
All wool manufacturing processes are environmentally friendly and we contribute to the development of a local and artisanal know-how.
One of the main problems of the fashion industry is the astronomical quantity of clothes produced per year. That's why the brand decided, since its foundation, to make limited edition clothes in an eco-responsible way. In addition, in order to go even further, the brand decided in 2020 to use plastic waste in addition to natural fibers.
In order to avoid a decrease in natural resources, Elindra supports "The SEAQUAL Initiative." An initiative based on cleaning the oceans, rivers and beaches of plastic waste. The brand has decided to use fabrics made from "SEAQUAL® YARN" a recycled and traceable fiber (DNA tracer inside the fabric).
Using recycled marine plastic from the oceans is an eco-responsible way of recycling waste. Furthermore, by supporting the initiative, we are also contributing to a clean ocean, zero waste, sustainable clothing and a move towards a circular economy.