ETHICAL & ECOLOGICAL FASHION
WE RESPECT THE PLANET, PEOPLE AND ANIMALS
We are trying to slow down, rethink the whole fashion system and create sustainable and ethical clothing. We are constantly looking for new materials and new technologies to reduce our impact and do even better than we do today.
65.51 % of our materials are natural (tencel, cotton, wool...)
20.69% are upcycled materials. (Upcycling consists of recovering fabric, fabric scraps or clothing and reusing it to make an accessory or a new outfit)
6.90 % of our materials are from recycled materials. (Recycling consists in destroying or transforming a fabric or a material to make another one. For example a bottle in pet which is transformed into fabric)
6.90 % are made of synthetic materials
WHY SLOW FASHION
Definition: if H&M was to clothing what McDonald's is to food, slow fashion would be haute cuisine; in short, it replaces quantity with quality. I don't need to tell you that today's "fashion" reduces production time and costs to reach a selling price inversely proportional to the number of times the marketing will make you buy a garment. This system exhausts everyone, human and environment.
Our offices are based in Renens (West of Lausanne) in Switzerland and we work directly with our manufacturers, without intermediaries.
We have chosen to produce in Poland, Portugal and Switzerland to ensure good labor standards and fair wages for the people working in the fashion industry. In addition, the companies we work with design small productions .
75% of our materials are made in Portugal and 25% in Italy.
ECO-FRIENDLY & SUSTAINABLE MATERIALS
The choice of materials in the manufacture of a garment is essential.
The textile industry requires a large consumption of raw materials, that's why it is essential to select eco-responsible materials in order to reduce our environmental impact.
We have chosen to use materials such as Tencel/ lyocell, cotton and plastic waste from the oceans.
MATERIAL REDUCTION & RECYCLING
The clothing sector is responsible for 92 million tons of waste but also for a decrease in raw materials. This is why it is important to limit the consumption of natural resources and to promote recycling and upcycling.
In order to be even more zero waste and to move towards a circular economy, we have decided to use fabric scraps and to give them a second life. We recover fabric coupons, end of rolls or scraps from our suppliers in order to transform them and create clothes and accessories. This also allows us to have a negative impact on the environment.
ETHICS & TRACEABILITY
The brand cares about social and environmental causes and we are committed to changing the fashion industry. All fabrics and garments are produced in an eco-responsible way, in Europe, respecting European labor laws (Materials: Italy and Portugal/ Manufacturing: Poland, Portugal and Switzerland) . We have a close and trusting relationship with all our suppliers and we work towards a common goal of raising the standards of clothing production.
- GOTS: guarantees the organic nature of the textile from the harvesting of the raw materials to their environmentally and socially responsible processing.
- GRS (our recycled plastic materials) label certifies the recycled content of a product but also verifies the respect of environmental and social criteria.
- Standard 100 by Oeko-Tex (All companies we work with) The products are free of products that are harmful to the body, but also to the environment.
WARRANTY, REPAIR & SECOND HAND
The Elindra brand uses RePack for all shipments to customers. It is areusable packaging service from a Finnish company. This packaging reduces the amount of cardboard used in e-commerce and therefore reduces our impact on the planet . The packaging is made from recycled materials and are certified GRS - Global Recycle Standard. This is a good way to move even more towards a circular economy. Each customer then sends the empty packaging back to Estonia for free. The company checks, cleans and redistributes the packaging, which can be reused for at least 20 uses. For return by airmail, the packages are returned in letter format. Sending a letter has a carbon footprint equivalent to sending an email with a large attachment.
Customers do not have access to the costs of manufacturing, production, packaging and that is why we have chosen to share with you all our costs.
We decided to sell our clothes with a small margin. But usually brands sell 2,5 times or 7 times the cost price of their products.
A limited edition garment has a certain cost but it is worth it if we want to respect our planet, the environment and the workers in the fashion industry.